JUEMAI: Objects in Dialogue (2020)

Selection of objets and participants

JUEMAI. Objects in Dialogue is an interactive, multidisciplinary and international project combining research, creation and dialogue that was born within the context of a pandemic, a fact that determines its online, experimental and work-in-progress nature. The project begins with the collection of diaspora objects” in the FoodCultura Archive, objects from different countries with diverse uses and origins linked to food and popular culture. The group Random Happiness collaborates in the creation and support of each edition.
JUEMAI evolves around two different, but analogous and connected parts: an initial individual action and investigation (the biography) and a subsequent collective action (the dialogue or romance). In the first, the participants choose an object and imagine themselves as that object. In the second the participants, personified as these now animated objects, are paired off by FoodCultura and initiate a dialogue between each other sharing their disciplines, skills and experiences. The result of this collective exercise is a set of multidisciplinary creations that bring the objects to life with stories told through texts, videos, sketches, collages, vignettes, images, fusion-objects, etc.
Participants selected from the FoodCultura and Random Happiness contact lists are invited to participate. The idea is to generate a multidisciplinary group with people of diverse cultures, geographies and ages all made possible by being able to work online together. The taxonomy of the objects in the FoodCultura Archive establishes how the objects are selected and how they are paired off. The intention is to focus on concepts related to the culture of food such as fast food, rituals, travel, design, recycling, power food, survival, etc.

Selection of romances/dialogs between objects

Given the positive results obtained in the three previous editions of 2020 and keeping in mind the essential objectives of FoodCultura to reflect upon the human, cultural, creative contexts of each object, we believe that the project has the potential to evolve within a variety of experimental and educational fields. Working collectively online helps expand the concept of FoodCultura and its research. JUEMAI. Objects in Dialogue is a space that helps us reflect upon some of the questions we face in the 21’st century: how do we communicate, how important is materiality, can virtual reality transmit the inherent characteristics of an object?
You can find more information about the project in this dossier / report (available only in Spanish).

JUEMAI. Objetos en diálogo

Realization: FoodCultura (Miralda, Montse Guillén) & Random Happiness (Nicole Vindel, Gastón Lisak). With the collaboration of Desirée Martínez

Participants:
JUEMAI I (Alèxia Ruíz, Belle Sacchi, Camila Pons del Toro,
Carlos J. Navarro, Carlos Valdés, Cecilia Medina, Danielle Porreta, Desirée Martínez, Dessislava Pirinchieva, Gretel Scheiner, Javier Moreno, Johnson Quintero, Juan Borgognoni, Lara Sastre, Luca Hugo, Marina Salazar, Reu Sembrano, Sergio Albiac, Tito Favaro, Yaiza Bocos).
JUEMAI II (Arnau Vilà, Carla Chmiel, Carlos Collado,
Carolina Grau, Conrado Uribe, Elsa Yranzo, Foreing Bodies (Blanca Pujals, Alfonso Borragán), Francesca Tur, Georgina Santiago, Ilaria Mauro, Joan Serinyana, Jordi Muntaner, Marc Caellas, Noé Bermejo, Núria Ribó, Pol Capdevilla, Rosa Llop, Rosa Pera).
JUEMAI III (Marina Monsonís, Roger Sansi, Rosi Morales, Bernat Daviu
(Bombon Projets), Cristina Arribas, Claudio Fabbro, Juanli Carrión, Primavera Ruíz, Elena Goatelli, Carme Guillén, David L. Himerlfarb, Sofía Piqueras, Gabi Guiomare, Killian Cooper, Carlos Feliu, Fernanda de la Garza, Priscilla Marrero, Ferran Martín, Guillem Serrahima, Tanbir Johal, Pepa Reverter, La Plasita (Jaime & Lilian), May Caballero, Ariadna Soto)

With the support of Alicia Ríos